Project details
Project No: 2024-1-NL01-KA210-ADU-000254862
Role: Project Partner
Coordinator: ATTR (Netherlands)
Partners: FENAN Consulting (Netherlands), EDF (Bulgaria)
Project objectives
The goal of our project is to help social and sustainable businesses develop the digital storytelling competences.
Do you want to enhance your visibility, expand your client base and promote your innovative ideas to potential investors and international business partners?
By improving your digital communication skills, your business will be able to scale your social and environmental impact across borders and contribute to a transition towards a circular economy.
Expected results
Enhanced Digital Storytelling Skills: Social enterprises will gain the ability to effectively communicate their missions through engaging digital stories, increasing their reach to clients, investors, and partners.
Increased Visibility: Sustainable businesses will experience heightened visibility and recognition across international markets, boosting their opportunities for collaboration and growth.
Advancement of Sustainability Goals: By raising awareness of the social and environmental challenges these enterprises address, the project will foster greater support for sustainable business models and practices within the EU.
Economic Empowerment of Vulnerable Groups: Social enterprises that support vulnerable groups will see increased economic participation, contributing to a more inclusive and resilient society.
Cross-border Collaboration: The partnership between the Netherlands and Bulgaria will provide mutual learning opportunities, encouraging the sharing of innovative business practices and technological solutions that promote sustainability.
Setting a benchmark: By sharing the results with educators, businesses, and social enterprises across the EU, this project will set a benchmark for the use of digital storytelling to scale the impact of sustainable enterprises.
Project activities
International Round Table
International Round Table Discussion: “Addressing Communication Challenges of Social Businesses with Digital Storytelling” explores communication challenges of sustainable businesses. We discuss how digital storytelling can help to overcome these challenges.
Online Workshops
Online Workshops “Mastering Digital Storytelling for Sustainable Social Enterprises” develop practical digital storytelling skills of social enterprises to effectively communicate their missions and scale their impact. Workshops sessions cover the art of storytelling, leveraging digital platforms, and measuring impact.
Webinar
Webinar “Digital Storytelling for Social Impact” summarises the results of the workshops and shares success stories of how digital storytelling can drive social impact; discusses case studies and shares best practices and digital storytelling tools.
Dissemination and sustainability
Sharing success stories of our participants
Participation in international and national conferences and events
Creating a digital platform for long-term cooperation between social and sustainable enterprises for sharing digital technologies and training digital storytelling skills and competences
With competition from traditional businesses, social enterprises need to differentiate themselves. Through digital storytelling, they can humanize their brand and illustrate how they address societal issues uniquely. Narratives that evoke emotions—joy, empathy, or even concern—help social enterprises create a distinct brand identity. Visual storytelling is effective for building connections, with platforms like Instagram, Facebook, and YouTube enabling rich, multi-sensory narratives that stick in the audience’s mind.
“Marketing is no longer about the stuff that you make, but about the stories you tell”
Seth Godin
Social enterprises should be distinguished from traditional businesses that prioritise profit over social impact. On the other hand, social enterprises should also be distinguished from pure non-profits or citizens’ initiatives that do not provide goods and services for the market in an entrepreneurial manner.
FENAN Consulting 